Eastbay Shoes

Eastbay is a leading world supplier of athletic footwear, apparel and sports equipment. It was established to meet the performance needs of local high school and college athletes within Central Wisconsin. Originally viewed as a grassroots project, this venture grew into a worldwide direct mail catalog and internet sales conglomerate featuring top athletic brands such as adidas, ASICS, Reebok, Converse, New Balance, Saucony and Nike.

Although an era ended when Eastbay founders Art and Rick retired on June 30, 1999, the business continues to thrive. Eastbay’s parent company, Woolworth, also underwent revision in November 2001, changing its name to Foot Locker, Inc., a reflection of its global commitment to the athletic footwear and apparel business.